We have completed a comprehensive pricing update of the Rolex catalogue on WatchBase. All regular-production watches that are part of Rolex’s current offering have now been updated to reflect official 2026 retail prices for the European market.

This update spans the full breadth of Rolex’s active catalogue, covering hundreds of individual references, configurations, and executions. Case materials, dial variants, bezel options, and bracelet configurations are all documented at reference level, ensuring that each distinct watch is represented with its correct, current list price. In the process, we also identified and added two (!) previously missing references: the Yacht-Master 268655-0017 and the Daytona 126515LN-0010.

As with all WatchBase pricing updates, this revision applies strictly to watches that remain in regular production. Discontinued models and historical references are left unchanged, preserving the integrity of long-term price tracking and historical comparison.

The most complete Rolex list price database

With this update, WatchBase now maintains the largest structured database of official Rolex list prices currently available. By documenting prices at reference level across the entire regular-production catalogue, WatchBase offers a uniquely detailed view of Rolex’s current market positioning, from core Oyster Perpetual models to the full Professional and Classic collections.

This approach allows collectors, researchers, and industry professionals to analyse pricing consistently across materials, complications, and model families, without conflating discontinued references or secondary-market data with current production watches.

Ongoing pricing updates on WatchBase

Pricing updates form a core part of the WatchBase methodology. As brands revise their retail structures over time, WatchBase updates current catalogue pricing while keeping historical retail prices available for reference, enabling long-term price comparison and analysis.

Users of the WatchBase Data Feed can now align their local databases with the updated 2026 Rolex retail pricing. The revision covers all regular-production references currently in the catalogue and ensures pricing consistency across connected platforms.

The full Rolex catalogue on WatchBase now reflects official 2026 pricing for all regular-production models currently offered by the brand.

We’ve completed a major update to our Rolex catalogue, bringing all references in line with the latest 2025 retail pricing. This project began in March and concluded today, covering more than 1,000 active references across all Rolex collections.

While Rolex has streamlined its offering—most notably reducing the number of variations within the Datejust and Day-Date lines—our database continues to reflect the full breadth of the current catalogue with detailed, reference-level accuracy.

As part of this update, we’ve also added several previously unlisted references, including:

• Day-Date 36 128235-0070 – Rose gold with a white dial and the updated Roman numeral design first seen on the Day-Date 40

• Day-Date 36 128348RBR-0068 – Yellow gold with a diamond-set bezel and green ‘Ombré’ dial

• Day-Date 40 228396TBR-0042 – Platinum with baguette-cut diamond bezel and a blue ‘Ombré’ dial

Also worth noting: the most expensive watch currently listed in the official Rolex catalogue is the Lady-Datejust 279459RBR-0001, in white gold and fully set with diamonds, including the President bracelet and pavé dial, which retails for EUR 164,700. While there are off-catalogue pieces that command even higher prices, they are not publicly listed.

Some of the 2025 price increases are considerable, particularly for references whose pricing had not been updated in several years. We strongly recommend API-feed users update their local databases to ensure all Rolex pricing reflects the most current figures.

As always, we remain committed to maintaining an accurate and transparent reference for collectors, retailers, and professionals.

This week’s updates include price increases for Tudor, Rolex, Omega and Longines.

This week’s additions to our wristwatch database include the last batch of Tudor 1926’s, a load of new 2021 Rolex Datejusts, and a wild green TAG Heuer Monaco.

This was a big one.

It might seem as if little has been done over the past few weeks, but it’s quite the contrary. I’ve been working hard on Rolex January price increase. The collection is quite vast to say the last – but it’s finished now.

ENJOY!

Hi guys!

Welcome back to our weekly segment that highlights a couple of interesting additions to our ever-expanding database.

For the past week I’ve been out-of-office for a couple of days, while the others were mostly spent updating our Rolex section with new models and new configurations – which means tons of new Datejust and Day-Dates for example. Still, in this week’s list there are no less than TWO highlights that are not Rolex! Impressive, no?

A. Lange & Sohne Kleine Lange 1 25th Anniversary

Even though this is only the fourth of a total of twelve limited edition watches celebrating the 25th anniversary of the resurrection of the A. Lange & Söhne brand, the formula already feels familiar. A bit too perhaps? This notwithstanding this petit Lange 1 is a stunner. And limited to only 25 pieces! LINK!

Bvlgari Octo Finissimo Automatic Ceramic

I think the Bvlgari Octo Finissimo is a smashing watch not matter the material in which it is executed. The latest is this black ceramic one and it seems that once again the Roman-based manufacturer has hit a home run. LINK!

Rolex Datejust 36

Ok, so here we go with the Rolex. The Datejust 36 in stainless steel (topped of by a white gold bezel should you wish) was one of the BaselWorld 2019 novelties and it already comes in a wild number of configurations. One of my favs is one of the simplest – this 126200-0003 with a domed bezel, black dial and Jubilee-style bracelet. LINK!

Rolex Day-Date 36

Feeling lucky today? Why not ditch the Datejust 36 in favor of something a bit more, well, everything: the Day-Date 36. One of my favorites is this white gold 128239-0023, which has a fluted bezel and a blue vignette dial (which the R calls Ombré) with diamond-set hour markers. LINK!

Rolex Daytona

Whilst browsing the Rolex website it occurred to me that a couple of Daytona’s had gotten new reference numbers. I’m not sure what separates this new 116518LN-0047 from the earlier 116518LN-0039, but it still looks stunning! LINK!

Hi guys!

It’s been a while – my bad! I’m going to try and bring some new life to our blog by doing a weekly segment that highlights a couple of watches that I’ve added to our database. Easy-peasy right? So without further ado, here’s my favorite watches of week 12 – the week of BaselWorld 2019 and Swatch Group’s Time To Move event.

NOMOS Club Campus 36 National Breast Cancer Foundation

Ok, so this is not a BaselWorld release, but it was added this week nonetheless. The NOMOS Club Campus 36 708.S2 is a special edition (not limited) created by NOMOS, Timeless Luxury of Texas, USA, and the National Breast Cancer Foundation. It says Have Hope where we usually find Made in Germany. How good is that?

Breitling Navitimer Ref 806 1959 Re-Edition

The Breitling Navitimer Ref 806 1959 Re-Edition is a near-perfect copy of the -you’ve probably guessed it- 1959 Navitimer 806. The tech behind it is thoroughly modern though; it is powered by the brand-new caliber B09.

Zenith Pilot Type 20 Chronograph Adventure

Is it me, or are green dials a bit of a thing at the moment? The Zenith Pilot Type 20 Chronograph Adventure has one – paired with a bronze case and a wild camouflage-colored alligator strap.

Tudor Heritage Black Bay S&G Chronograph

I expected a Black Bay GMT S&G, but Tudor gave us a Black Bay Chronograph S&G. And I like it! Tudor’s modus operandi is to do the gold bits in a brushed finish, which tones them down just enough.

Rolex GMT-Master II Meteorite

I’ve only just begun uploading the 2019 Rolex novelties. There’s still loads and loads to come. Of the handful that I’ve added to date the GMT-Master 126719BLRO-0002 is a firm favorite. A white gold case, ceramic Pepsi bezel, and a meteorite dial. It’s over-the-top and totally awesome.

See you next week!

Over the past week I started uploading the Rolex Baselworld 2018 novelties, and it’s coming along quite nicely. In this post I’ll briefly go over the various models that are live in our database at the time of writing.

GMT-Master II

Star of this year’s BaselWorld is the GMT-Master. Four new variations are now in our database; three of which are of the new 12671X generation, plus the updated white gold which now features a blue dial. You’ll find them here;

Rolex GMT-Master II 116719BLRO-0002

Rolex GMT-Master II 126710BLRO-0001

Rolex GMT-Master II 126711CHNR-0002

Rolex GMT-Master II 126715CHNR-0001

Datejust 36

I also finished uploading all of the new Datejust 36 models, which for now exists in ‘Oystersteel’ paired with either yellow or Everose rose gold, with smooth, fluted or diamond-set bezel, with Oyster or Jubilee bracelet, and with a choice of dials. There’s quite a few in total and I won’t be posting the links to all of them – below you’ll rather find a link to the overview per metal / bezel combo.

Rolex Datejust 36 126203

Rolex Datejust 36 126233

Rolex Datejust 36 126283RBR

Rolex Datejust 36 126201

Rolex Datejust 36 126231

Rolex Datejust 36 126281RBR

Rolex Cosmograph Daytona

The Rolex Cosmograph Daytona got an update this year – it’s now available in two Everose variations. I also started updating the Daytona section with a few configurations that are either new or were missing. I will go over this again hopefully this weekend. For now, enjoy the RBOW’s in full glory;

Rolex Cosmograph Daytona 116595RBOW-0001

Rolex Cosmograph Daytona 116595RBOW-0002

Rolex Sky-Dweller

It seems that starting this year, all Sky-Dwellers now feature stick markers – no more Romans or Arabics. The white gold model is discontinued.

Rolex Sky-Dweller in all variations

Rolex Deepsea Sea-Dweller

Also live are the two updated Deepsea Sea-Dweller watches; with redesigned case & bracelet, and updated movement. You’ll find them at;

Rolex Deepsea Sea-Dweller 126660-0001

Rolex Deepsea Sea-Dweller 126660-0002

Other

I added a couple of previously unseen (or new) Day-Date 40 configurations; new dial variations for the Oyster Perpetual in 34, 36 and 39mm; the same for the Datejust 41; and more. I’ll furthermore upload the Datejust 31 novelties ASAP. Anything missing, any additional info? Contact me!

Alwin and Dion have been working on some new and exciting features for WatchBase: there is now a share button on each watch and caliber page, there is a ‘report data error’ button and we now have a separate information page for those interested in our data feed.

Arguably the most important new feature is the ‘report data error’ button. It allows you to send me an email directly when spotting an error in our watch and caliber databases. Please use it – it will help me keep our data as precise, up-to-date and exact as possible.

Besides Alwin and Dion’s work, I’ve of course been keeping busy uploading more watches. We now have a great catalogue of H. Moser & Cie watches, including the Swiss Alp Watch and many more. Our Rolex database now has 642 watches in it, including many rare variations the Daytona. And to kick of the day, I just uploaded the stunning Oris Divers Sixty-Five Carl Brashear Limited Edition.

Last week I finished uploading the current Rolex collection on Watchbase – the models that are available through their own website that is. Including the vintage watches, our Rolex database currently stands at 504 tall, which will provide a good starting point for feature expansions.

While the entry-level watch is not always that exciting, with Rolex the Oyster Perpetual is actually worth a closer look – especially the striking new ’39’ in either Blue, Red Grape or Dark Rhodium. I will work on adding the infamous Day-Date II soon, but for now it must be said that the newer Day-Date 40 is such a stunner! I’ve uploaded over 20 different configurations but have yet to decide which one is my favorite… My hope for the future is that the smooth bezel will not be platinum-exclusive: doesn’t it looking stunning in rose and yellow gold too, especially with these Oyster bracelets? And psst.. those fancy stone dials fetching big sums in vintage references are still available today!

Last but not least: most watches in our Rolex database are uploaded with their current prices. Have fun browsing and let us know if you spot an error!