We’ve completed a major update to our Rolex catalogue, bringing all references in line with the latest 2025 retail pricing. This project began in March and concluded today, covering more than 1,000 active references across all Rolex collections.

While Rolex has streamlined its offering—most notably reducing the number of variations within the Datejust and Day-Date lines—our database continues to reflect the full breadth of the current catalogue with detailed, reference-level accuracy.

As part of this update, we’ve also added several previously unlisted references, including:

• Day-Date 36 128235-0070 – Rose gold with a white dial and the updated Roman numeral design first seen on the Day-Date 40

• Day-Date 36 128348RBR-0068 – Yellow gold with a diamond-set bezel and green ‘Ombré’ dial

• Day-Date 40 228396TBR-0042 – Platinum with baguette-cut diamond bezel and a blue ‘Ombré’ dial

Also worth noting: the most expensive watch currently listed in the official Rolex catalogue is the Lady-Datejust 279459RBR-0001, in white gold and fully set with diamonds, including the President bracelet and pavé dial, which retails for EUR 164,700. While there are off-catalogue pieces that command even higher prices, they are not publicly listed.

Some of the 2025 price increases are considerable, particularly for references whose pricing had not been updated in several years. We strongly recommend API-feed users update their local databases to ensure all Rolex pricing reflects the most current figures.

As always, we remain committed to maintaining an accurate and transparent reference for collectors, retailers, and professionals.