
We have completed a comprehensive pricing update of the Rolex catalogue on WatchBase. All regular-production watches that are part of Rolex’s current offering have now been updated to reflect official 2026 retail prices for the European market.
This update spans the full breadth of Rolex’s active catalogue, covering hundreds of individual references, configurations, and executions. Case materials, dial variants, bezel options, and bracelet configurations are all documented at reference level, ensuring that each distinct watch is represented with its correct, current list price. In the process, we also identified and added two (!) previously missing references: the Yacht-Master 268655-0017 and the Daytona 126515LN-0010.
As with all WatchBase pricing updates, this revision applies strictly to watches that remain in regular production. Discontinued models and historical references are left unchanged, preserving the integrity of long-term price tracking and historical comparison.
The most complete Rolex list price database
With this update, WatchBase now maintains the largest structured database of official Rolex list prices currently available. By documenting prices at reference level across the entire regular-production catalogue, WatchBase offers a uniquely detailed view of Rolex’s current market positioning, from core Oyster Perpetual models to the full Professional and Classic collections.
This approach allows collectors, researchers, and industry professionals to analyse pricing consistently across materials, complications, and model families, without conflating discontinued references or secondary-market data with current production watches.
Ongoing pricing updates on WatchBase
Pricing updates form a core part of the WatchBase methodology. As brands revise their retail structures over time, WatchBase updates current catalogue pricing while keeping historical retail prices available for reference, enabling long-term price comparison and analysis.
Users of the WatchBase Data Feed can now align their local databases with the updated 2026 Rolex retail pricing. The revision covers all regular-production references currently in the catalogue and ensures pricing consistency across connected platforms.
The full Rolex catalogue on WatchBase now reflects official 2026 pricing for all regular-production models currently offered by the brand.







