We’ve completed a major update to our Rolex catalogue, bringing all references in line with the latest 2025 retail pricing. This project began in March and concluded today, covering more than 1,000 active references across all Rolex collections.

While Rolex has streamlined its offering—most notably reducing the number of variations within the Datejust and Day-Date lines—our database continues to reflect the full breadth of the current catalogue with detailed, reference-level accuracy.

As part of this update, we’ve also added several previously unlisted references, including:

• Day-Date 36 128235-0070 – Rose gold with a white dial and the updated Roman numeral design first seen on the Day-Date 40

• Day-Date 36 128348RBR-0068 – Yellow gold with a diamond-set bezel and green ‘Ombré’ dial

• Day-Date 40 228396TBR-0042 – Platinum with baguette-cut diamond bezel and a blue ‘Ombré’ dial

Also worth noting: the most expensive watch currently listed in the official Rolex catalogue is the Lady-Datejust 279459RBR-0001, in white gold and fully set with diamonds, including the President bracelet and pavé dial, which retails for EUR 164,700. While there are off-catalogue pieces that command even higher prices, they are not publicly listed.

Some of the 2025 price increases are considerable, particularly for references whose pricing had not been updated in several years. We strongly recommend API-feed users update their local databases to ensure all Rolex pricing reflects the most current figures.

As always, we remain committed to maintaining an accurate and transparent reference for collectors, retailers, and professionals.

We’ve completed a full update of our TAG Heuer listings to reflect the latest 2025 retail pricing based on current figures for the Netherlands. Alongside revised prices, we’ve added a number of new and previously missing references across multiple collections.

New additions include:

• Carrera Chronograph Dato CBS2211.BA0048, now on a beads-of-rice style bracelet

• Aquaracer Professional 200 WBP2150.BA0627, featuring a yellow gold-plated bezel and crown with a full stainless steel bracelet

• Carrera Chronograph CBS2219.FC6607, with a striking purple gradient dial

This update ensures that our TAG Heuer catalogue remains accurate and complete, covering both recent releases and core models across the Carrera, Aquaracer, Monaco, Formula 1, and Link collections.

The overall trend is clear: TAG Heuer is moving upmarket in terms of pricing. This is particularly evident in models that have been in the collection for an extended period. A notable example is the Monaco Calibre 11 “Steve McQueen” CAW211P.FC6356, which was priced at EUR 4,995 in 2015 and now lists at EUR 7,950 — a 59% increase over the past decade.

As always, we remain committed to providing a comprehensive and up-to-date reference resource for collectors, retailers, and professionals.

We’ve updated our Audemars Piguet listings to reflect the latest 2025 retail pricing for all models that are not marked as ‘price on request’. In addition to revising prices, we’ve also added several previously overlooked references.

New additions include:

• 15510BC.OO.1320BC.04 – Royal Oak Selfwinding 41 in white gold with smoked blue dial

• 15720CN.OO.A002CA.02 – Royal Oak Offshore Diver in white gold with smoked red dial

• 26670ST.OO.1240ST.02 – Royal Oak Selfwinding Flying Tourbillon RD#3 (non-anniversary edition)

Our Audemars Piguet catalogue now comprises over 1,300 unique references across all major collections, including Royal Oak, Royal Oak Offshore, Royal Oak Concept, CODE 11:59, Jules Audemars, Millenary, Classique, and (Re)Master. This makes it one of the most extensive publicly -and freely- available AP databases. Coverage will continue to expand with both new releases and archival additions.

All listed prices are based on the most recent EUR retail figures, specifically for the Netherlands, and all specifications have been cross-verified for accuracy.

We’ve completed a significant update to our Zenith catalogue. This includes revised retail pricing based on the latest available information for the Netherlands, corrections to existing references, and the addition of several previously unlisted models.

Among the newly added references are:

• PILOT Big Date Flyback Porter

• PILOT Automatic Porter

• El Primero Original Triple Date Hodinkee Edition

As always, we remains committed to maintaining an accurate and up-to-date database for collectors, retailers, and professionals. All Zenith entries now reflect the most current retail pricing and specifications available in the EUR region.

View our full catalogue of past & current Zenith watches at this link.

WatchBase has updated the retail pricing for the entire current IWC Schaffhausen catalogue. This comprehensive revision ensures that all models now reflect the latest available manufacturer suggested retail prices (MSRP) in the Eurozone, specifically based on current pricing for the Netherlands.

The update encompasses a total of 215 active references across IWC’s five principal collections:

• Pilot’s Watches – 79 references, including multiple variations of the Big Pilot’s Watch (which we have as a separate collection).

• Portugieser – 58 references, ranging from the Automatic and Chronograph models to more complex calendar configurations

• Portofino – 56 references, with some models tracing their introduction back to 2011

• Ingenieur – 12 references, reflecting the line’s most recent design and technical direction

• Aquatimer – 10 references, including both time-only and chronograph dive watches

These pricing adjustments reflect IWC’s latest public retail listings in the designated region. No assumptions are made based on currency conversions or regional variations outside the EUR/Netherlands zone.

As always, WatchBase remains committed to accuracy and transparency in presenting up-to-date specifications and pricing for all listed watches. IWC collectors, retailers, and journalists can now explore the catalogue with confidence in the data provided.

We’ve updated over 1000 prices for Tudor and Longines, and added a few great watches including a yellow gold AP RO open-worked, and a new Zenith Chronomaster Original.

New watches across different price ranges: our favorite new additions to our database include a time-only Tissot, a diamond-set Breitling Navitimer, and a Hodinkee Hublot.

Our favorite watches amongst this week’s new additions include a Longines Master Collection with engraved dial, a Breitling Chronomat exclusively available on the island of Sylt, and a timeless Breguet Tourbillon.