TAG Heuer was formed in 1984 when Techniques d'Avant Garde, manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired Heuer. Heuer was founded in 1860 by Edouard Heur in St-Imier.
Golf’s world number 1, Tiger Woods, embodies both elegance and the spirit of competition. It was a natural progression for Tiger Woods to become a TAG Heuer partner and ambassador of the Link. For more than 20 years, the Link, the direct descendent of the famous S/el, has symbolized success, self-confidence and determination. The watch is easily recognizable by its bracelet of double-S links, a worldwide standard for flexibility, comfort, and ergonomics.