With its long and distinguished traditions, Longines has from the start built its worldwide reputation on timepieces notable as much for their intrinsic quality as for the style and timing of their launch. The Longines Heritage Collection is a perfect example of this skill. On the basis of the success of this collection. Longines has now added a number of new models. These new designs are reaching world markets precisely as consumers signal their clear preference for products that not only offer genuine value but unmistakable character as well.