L & Jr
The product of bold ideas, long discussion and intense collaboration, L&JR is a thoroughly modern brand, driven by its founders’ shared desire to take a new approach to Swiss watchmaking, an approach designed for today’s world. A world where watches don’t merely tell time but speak volumes about their owners’ style and attitude. A fast-paced world that nevertheless values long-lasting
With deep experience in the watch industry, complementary skills and shared values, the three founders – Philippe Cros, Lionel Ladoire and Jorg Hysek Jr – embarked on the adventure of creating watches together. The challenge they set themselves was to find the sweet spot between quality and price, originality and reliability, a love of horology and a sense of fun.
At the core of the brand lies the founders’ conviction that the owner of the watch – the wearer and user – should be at the heart of every idea. A principle that they have successfully translated into strong design, allied to high Swiss quality and great value for money – a sophisticated and contemporary definition of luxury. Show more » Show less «