The Swiss Mad Watch is unique, symbolic, and irreverent, but most importantly, 100% Swiss and proud of it. With the Swiss Made label for watchmaking revised from January 1st, 2017, to require 60% of components in a watch to be of Swiss origin, H. Moser & Cie. has soundly critiqued the shortcomings of this inadequate label and stands up for true independent Swiss watchmakers. For the Schaffhausen-based Manufacture, whose creations are over 95% Swiss, this label is too lenient, providing no guarantee, creating confusion and encouraging abuses of the system. For these reasons, H. Moser & Cie. has decided to remove the Swiss Made label from all new watches created from 2017 onwards.
Created in Switzerland, by Swiss watchmakers and using Swiss materials: the Swiss Mad Watch has symbolic value, tackling Swiss Made debate head on to reveal the truth behind this label. With this unique watch, H. Moser & Cie. demonstrates the importance and urgency of returning Swiss Made to its former heights. Echoing the absurdity and the ridiculous change to the Swiss Made legislation, H. Moser & Cie.'s satirical comment on the issue highlights an alternative resource, 100% natural and entirely Swiss, one of the most precious Swiss resources that exists: cows. The case of the Swiss Mad Watch is created from real Swiss cheese as a base material, a Vacherin Mont d’Or médaille d’or, added to an innovative composite material, itr2©, then machined and polished with the H. Moser signature finishes. For the strap, Swiss cowhide was the obvious choice. The watch is finished with a red fumé dial and doubled indices at 12, 3, 6 and 9 o'clock, subtly reminiscent of the Swiss flag. The result? Stunning, irreverent, astonishing...and completely Swiss!
Placeholder for watches using caliber hMC 327 without employing the small seconds at 6:00.
The HMC 327 small seconds calibre is characterized by its traditional watchmaking finishing, minimum power reserve of three days and a hacking seconds function. The movement also includes an escapement wheel pallet fork set with rubies in silicon to reduce friction and the associated wear.
Movement: in-house calibre HMC 327,
32,0 mm diameter, 4,4 mm height
Frequency: 18,000 vib/h
Hours and minutes
Off-centre seconds dial
Moser teeth for all wheels and pinions
Original Straumann Hairspring® with stabilised Breguet overcoil
More watches using the H. Moser & Cie HMC 327 NS caliber